What do scrunchies, flared jeans, and direct mail campaigns have in common? They’re all making a strong comeback! Just like fashion trends, marketing trends often experience a resurgence. With the popularity of online marketing, email, and social media, direct mail’s status as a preferred marketing tool dropped off somewhat.
But as audiences get tired of online marketing, marketing trends are beginning to shift. Direct mail has made a comeback and is better than ever!
Factors that fortified that resurgence include the following.
- The expense of digital marketing ads is rising, making the ROI of direct mail campaigns more appealing.
- Gen Z and millennials have a strong impact on targeted marketing. They’re beginning to spend less time online. And 80’s nostalgia is taking many people back to a simpler time.
- Available technologies used for direct mailings, such as variable data, personalization, QR codes, mailing lists, and printing on demand, are more accessible than ever.
- Because consumers see so many digital ads every day, they are starting to become immune to them. At least 75% of consumers admit that the number of online ads they view daily has become overwhelming.
- The quantity of direct mail increased over 30% of that in 2020.
- Companies are raising their direct mail marketing budgets to take part in the trend.
- Direct mail continues to bring recipients of the mailings to the company’s website as response rates have doubled from five years ago.
- Direct mail can be saved and read again and again by several people. Many recipients hold on to direct mail pieces to reference later. Direct mailings that have offers and coupons are put on bulletin boards and refrigerator doors.
- The typical Return on Investment (ROI) of direct mailings can be as high as 30%! And response rates are now approximately 4%-9%, which is more than double response rates for email advertisements. Their response rates are even higher for personalized direct mail.
- Post-pandemic, people were hungry for more personal interaction. Customized direct mailing pieces feel more personal and connecting.
- Most people check their mailbox every day and read any mail immediately.
The success of direct mail is no longer a secret, and more and more businesses want to get in on the action. Large companies that generally didn’t use direct mail before are now embracing it.
Don’t be left behind – get on the direct mail bandwagon today! At Blue Orchid Marketing, we remain on the cutting edge of the latest in direct mail trends and can help your business attain your marketing goals.
Give us a call today at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation.
Keep in mind that we always provide other important marketing services, strategies, and tools, all designed to grow your business, including Reputation Management, Email Marketing, and other successfully applied marketing tools.
