Legal Marketing That Attracts More Clients
Personalized strategies for law firms that build credibility and turn online searches into new cases
78%
of people hire a lawyer based on a personal or legal referral
If you are not staying in touch, you are losing business to firms that are.
Hyper-Local, Targeted Client Acquisition
Proprietary Email Marketing Platform
Custom Marketing Strategies
US Based, Highly Responsive Team
24+ Years of Legal Marketing Excellence
Our services
From increasing visibility to building client confidence, we ensure your firm stands out where it counts.
Email Marketing
Educate, engage and retain clients while growing your firm.
Email marketing helps you stay connected with clients, build trust, and highlight your legal services and successes. Customized, professional drip campaigns deliver consistent communication that reinforces credibility and keeps your firm top of mind.
- Monthly eNewsletters and client education updates
- Targeted campaigns promoting specific practice areas
- Automated drip sequences, follow-ups, and referral outreach
- Special promotions, raffles, and giveaways to boost engagement
- Personalized birthday and holiday campaigns that build goodwill
There are a number of “microwave” options for email and text handling. The kinds that lack customization and most importantly customer service! Email marketing is too important to not have an account manager that you call for questions, when issues arise, or custom reporting. Thankfully, we have all of that and more with Blue Orchid Marketing. At Cooper Hurley Injury Lawyers our email list is over 50k and we add people consistently. We could not have gotten to this number without Blue Orchid.
– Cassidy Lewis, Chief Marketing Officer, Cooper Hurley Injury Lawyers
Website Design, SEO & GEO
Attract, inform, and convert new clients with a modern, high-performing website.
Your website is often a client’s first impression of your firm. A responsive design combined with SEO and Generative Engine Optimization ensures your site ranks well in both traditional and AI-driven search results, helping potential clients find you quickly and trust your expertise.
- SEO- and GEO-optimized, mobile-friendly websites
- Custom content and client education resources
- ADA-compliant, fast, and secure site architecture
I highly recommend Blue Orchid… Working with them has been a great experience over the years. They provide full automation for easy integration on our website, making the process seamless. Everyone on their team is professional and wonderful to work with.
– Cerissa Stevens, Steinger, Greene & Feiner
PAY-PER-CLICK (PPC) & LOCAL ADS
Drive visibility, traffic, and new client inquiries through targeted paid campaigns.
Paid search advertising delivers instant visibility and connects your firm with people actively seeking legal help online. Precision targeting and continuous optimization ensure every ad dollar works efficiently, helping you attract more of the right clients, right when they need you.
- Google PPC, Local Service Ads (LSAs), and Meta Ads
- Continuous monitoring and campaign optimization
- Monthly ROI and performance reporting
Awesome marketing group. Knowledgeable. Responsive. Client focused. Highly recommend.
– R. Hearns, Cisso, Bean & Dutch, L.L.C.
SOCIAL MEDIA POSTS & BLOGS
Strengthen your connection with clients, build community, and boost credibility.
Authentic, educational content helps clients see your firm as a trusted local authority, keeping you visible, relatable, and top of mind when legal help is needed.
- Custom social media posts (daily or weekly)
- Informative blog articles (weekly or monthly)
- SEO-optimized content strategy to increase visibility and trust
I can’t say enough good things about Blue Orchid Marketing! The creativity, the timeliness and the professionalism are simply outstanding! They have guided us through the decision-making process with gentle reminders when we fail to get back with them right away. Very proactive! The have brought our law firm’s social media presence to a whole new level we appreciate them very much! Kudos to the team!
– Amy Smith, Mark W. Smith & Associates, P.L.C.
Reputation Management
Earn trust, enhance visibility, and build credibility for your firm.
Authentic reviews are one of the most influential factors in a client’s decision to hire an attorney. Automated requests and thoughtful response management turn feedback into new referrals and long-term loyalty, strengthening your reputation across Google and other platforms.
- Automated review requests and reminders
- Review monitoring and response management
- Custom strategies to highlight positive client experiences
I’ve been using Blue Orchid Marketing for several years and I am very happy with their service and the finished product that they produce for me. The content they suggest for me is always fresh and relevant. My open rates on e-blasts and newsletters are well above the industry averages. Any time I have asked for changes or new ideas the team at Blue Orchid has delivered!
– Alan Cleveland, President, R. Alan Cleveland, LCC
LOCAL DIRECTORY LISTINGS MANAGEMENT
Make sure your law firm is easily found.
Did you know that 46% of all Google searches have local intent. Are potential clients finding your firm first?
- Google Business Profile, 70+ local directories
- Consistent contact information for SEO & trust
- Ongoing updates to maintain accurate, visible listings
I’ve worked on newsletters with other providers in the past, and the process was often frustrating and filled with errors. This experience was a refreshing change. I truly appreciate the professionalism, attention to detail, and how seamless your team made everything.
– Jodi O’Hara, Glen Larson Law Injury Attorneys
PRINT NEWSLETTERS & POSTCARDS
Create a lasting impression clients remember.
Printed marketing collateral stands out in a digital world. Custom newsletters and postcards extend your firm’s brand beyond the screen, delivering timely updates, legal education, community news, and personalized messages that keep your firm familiar and trusted all year long.
- Custom-designed newsletters and postcards
- Targeted mailings and segmented contact lists for precise local outreach
- Strategic messaging that strengthens loyalty, referrals, and name recognition
- No Mailing List? No Problem. We can help you secure a custom mailing list tailored to your audience.
We have been a customer of Blue Orchid for several years now. We love the personal attention they give… We are very happy with Blue Orchid and would 100% recommend them to anyone trying to grow their digital marketing.
– Amy Gaines, Jebaily Law Firm, P.A.
VIDEO PRODUCTION
Show clients who you are and why they can trust your firm.
Video brings your law firm to life by putting a face and voice behind your brand. From attorney introductions to client success stories and educational segments, high-quality video builds authenticity, improves SEO, and increases conversion across your website and social media channels.
- Personalized attorney and firm introductions that build trust and connection
- Educational videos that explain legal topics clearly and confidently
- Engaging content for websites and social media that boosts visibility and leads
