Medical Marketing That
Attracts More Patients
Personalized strategies for healthcare providers that drive practice growth and convert searches into appointments
Attract More Patients
Grow Your practice
We build strategies that connect practices with the right patients – online and in person.
Hyper-Local, Targeted Patient Acquisition
Proprietary Email Marketing Platform
Verifiable ROI with EMR Integration
US Based, Highly Responsive Team
HIPAA-Compliant Marketing
Customized Solutions for Your Practice
Our services
From boosting visibility to strengthening patient relationships, we make sure your brand stands out where it matters most.
Email Marketing
Educate, engage, and retain patients while growing your practice.
Email marketing helps you stay in touch with patients, build trust, and highlight the services and treatment options your practice offers. Customized, HIPAA-compliant email campaigns deliver consistent, professional communications every month, strengthening patient relationships and keeping your practice top of mind.
- Educational eNewsletters & eCards
- Targeted promotions & seasonal offers
- Automated new patient campaigns
- HIPAA-compliant, data-driven outreach
I absolutely love working with them and highly recommend their services to anyone looking to grow their business with a dedicated and forward-thinking marketing team.
-Lindsay Calligaro, DPM
Wayne Foot & Ankle Center
Patient recall Campaigns
Reconnect, re-engage, and retain patients with personalized outreach.
Patient recall campaigns help maintain lasting relationships by reminding patients when it’s time to return for follow-up visits or ongoing treatment. Through seamless EMR integration, automated messages, and data-driven tracking, patients receive professional, timely communications that reflect your standard of care and strengthen loyalty.
- Custom EMR integration
- Condition-specific patient segmentation
- HIPAA-compliant communications with measurable results
- Proven, revenue-generating service
I’ve had several patients mention they received a letter or email, which prompted them to come in, so it’s definitely making an impact.
-Jeffrey Wunning, DPM
Foot & Ankle Center of Ohio
WEBSITE DESIGN, SEO & GEO
Attract, educate, and convert patients with a modern, high-performing website.
Your website is often a patient’s first impression of your practice. Responsive design combined with SEO and Generative Engine Optimization ensures your site stands out in both traditional and AI-driven search results, helping patients find you quickly and engage with confidence.
- SEO- and GEO-optimized, mobile-friendly websites
- Custom content and patient education resources
- ADA-compliant, fast, and secure site architecture
If you want immediate results for your business’s digital marketing presence and financial growth, then Blue Orchard Marketing is your marketing team. Their team listened and implemented all of our visions and created a powerful, attractive website.
-Reda Rackley-Smith
Smith Medical Pedicures
PAY-PER-CLICK (PPC) & LOCAL ADS
Drive visibility, traffic, and patient leads through targeted paid campaigns.
Paid search advertising delivers instant visibility and connects your practice with local patients actively seeking care. Precision targeting and ongoing optimization ensure every ad dollar is invested efficiently, helping you attract more of the right patients, right away.
- Google PPC and Local Service Ads, Meta Ads
- Continuous monitoring and campaign optimization
- Monthly ROI performance reports
Their team has been incredibly helpful in crafting effective marketing content and managing our Google Ads campaigns. Their expertise and dedication have consistently exceeded our expectations.
-Amanda Hall
PediFix
SOCIAL MEDIA POSTS & BLOGs
Deepen your connection with patients, build community, and boost credibility.
Authentic, educational content helps patients see your practice as a trusted local resource, keeping you visible, approachable, and top of mind.
- Custom social media posts (daily or weekly)
- Educational blog articles (weekly or monthly)
- SEO-optimized content strategy
The posts that I have seen on our social media have been amazing. When I read them, I feel like you are writing as part of our team. It feels cohesive and on brand!
-Kyle Sawyer
Oz Animal Hospital
REPUTATION MANAGEMENT
Earn trust, elevate visibility, and inspire confidence.
Authentic reviews are one of the most powerful drivers of patient decisions. Automated requests and thoughtful response management turn feedback into a steady source of new referrals and lasting loyalty, strengthening your reputation across the web.
- Automated review requests
- Review monitoring and response management
- Custom strategies to highlight positive patient experiences
The Blue Orchid Marketing team as been a huge asset for our business. Smart, collaborative and great to work with! They provide expertise, customized solutions and amazing service. Now an extension of our team, we especially appreciate their responsiveness, flexibility and partnership.
-Mary Pat Dolan
Barefoot Medical Spa
LOCAL DIRECTORY LISTINGS MANAGEMENT
Be found first, and found accurately.
Your online listings should make it easy for patients to find and trust your practice. Consistent, up-to-date information across Google and major directories strengthens local SEO, supports AI and map-based search, and ensures patients always land in the right place.
- Google Business Profile and 100+ local directory listings
- Consistent contact and practice information for SEO and credibility
- Ongoing updates and monitoring to maintain visibility and accuracy
If someone looks up ‘podiatrist near me’ or ‘bunions’ or ‘orthotics,’ my practice pops up on top of the first page due to strong SEO. Most podiatrists in the area use Google Ads, so how we get to the top is Blue Orchid’s secret.
-Kunal Amin, DPM
Cypress Foot & Ankle Center
PRINT NEWSLETTERS & POSTCARDS
Create a lasting impression that patients can hold onto.
Printed marketing pieces stand out in a digital world. Custom newsletters and postcards extend your practice’s brand beyond the screen, delivering timely updates, seasonal education, and personalized messages that keep your practice familiar and trusted over time.
- Custom-designed newsletters and postcards
- Targeted mailing lists for precise outreach
- Strategic messaging that strengthens loyalty and recall
Blue Orchid Marketing is a client oriented , results driven organization that delivers what they promise. We are extremely satisfied with this team of professionals and their dedication to their clientele. Highly recommended!
-Scott R. Lurie, DPM
Park Avenue Podiatry Associates
VIDEO PRODUCTION
Show patients who you are, and why they can trust you.
Video can bring your practice to life, putting a friendly face behind your name and helping patients feel comfortable before they ever visit. From doctor introductions to educational segments, high-quality video builds authenticity, improves SEO, and strengthens conversion across your website and social channels.
- Personalized practice introductions that build connection and confidence
- Educational videos that explain treatments and procedures
- Engaging content for websites and social media to enhance visibility and conversions
Excellent! Attentive, very responsive to our business needs.
-Rosanna Troia, DPM
Goldsmith Podiatry
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