Email Marketing

For Medical Practices

Customized, HIPAA-compliant email campaigns built for Doctors

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Keep Patients Engaged And
Your Practice Growing

For nearly 25 years, Blue Orchid Marketing has helped medical practices strengthen patient relationships and fill their schedules with consistent, modern, HIPAA-compliant email campaigns that are customized for each practice and personalized for each patient. While we began with a core focus on podiatry, we have since expanded to support orthopedists, dermatologists and medical spas, dentists, veterinarians, audiologists, and other healthcare providers, strengthened by our custom integrations with leading EMR platforms like Modernizing Medicine, MEDENT, eClinicalWorks, DrChrono, MIS Connections, and more.

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What is Email Marketing?

Email marketing for medical practices uses HIPAA-compliant campaigns like email newsletters, condition-specific education, patient recalls, and promotions to keep patients engaged & practices top of mind year-round.

The Outcomes
That Matter Most

Your patients want connection and guidance. You want reliable, organic growth. With the right email strategy (and creative partner!), you can have both.

Practices choose Blue Orchid Marketing because email marketing:

Builds loyalty by educating patients throughout the year

Boosts referrals by staying connected with your community

Keeps schedules full with reminders and patient recalls

Saves staff time with automation and seamless integrations

Provides measurable results through transparent reporting

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What’s Possible With Email Campaigns

Email marketing isn’t just about reminders. We focus on building relationships. Blue Orchid Marketing keeps campaigns fresh and engaging with a variety of formats:

1-2 custom-written articles (nothing too dense or focused), plus practice updates, staff spotlights, patient testimonials, and more. We refer to our content as “infotainment”, meaning it’s both informational and entertaining.

More singularly-focused content to highlight an awareness month, a new laser therapy, condition-specific education, or a special promotion.

Warm acknowledgments that connect your practice to patients during special holidays.

Personalized notes that make patients feel valued and remembered.

Appointment confirmations, follow-ups, and recall campaigns.

Automated onboarding to set expectations and build trust. Practices should also consider sending a welcome email ahead of a patient’s first visit if their office is hard to find or parking is especially challenging.

Every campaign is designed around your practice, your patients, and your goals. No templates. No cookie-cutter content.

Looking to bring back inactive patients? Explore our Patient Recall Campaigns.

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Why Practices Choose Blue Orchid Marketing

Healthcare providers choose Blue Orchid Marketing (and stay with us!) because we deliver more than software.
We deliver results.

Average client
partnership: 6.5 years
(4x the industry average)

No per-address fees
Ideal for large
patient databases

Hardcopy options
for condition-specific outreach when email isn’t enough

Custom strategies
that reflect your
practice’s individuality

Our Philosophy:

No One-Size Fits All

Frequently Asked Questions

Email marketing is the most cost effective way to share information with your patients. While social media posts may not reach all patients, email is direct and gets sent to every patient’s inbox, making it more reliable for engagement. So, make sure you collect an email address from every patient you treat.

Most email marketing tools were not built for healthcare and still require you to do most of the heavy-lifting, from content creation to email distribution and reporting. Blue Orchid Marketing does it all for you, providing HIPAA compliance, custom-EHR integration, fully customized content and reporting.

Yes. Our proprietary platform integrates with all of the major EHRs, including ModMed, NextGen MediTouch, Epic, eClinicalWorks, NextGen, Practice Fusion, DrChrono, and more.

Practices typically see stronger recall, more consistent schedules, and measurable patient engagement within months.

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