PPC & Online Ads

For Medical Practices

Turn Online Searches Into New Patient Appointments

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Generate New Patients &
Outpace Your Competition

Pay-per-click (PPC) advertising is one of the fastest and most reliable ways to bring new patients into your practice. Whether it’s Google PPC campaigns, Local Services Ads (LSAs), or Meta ads on Facebook and Instagram, Blue Orchid Marketing helps you capture attention at the exact moment patients in your area are searching for care.

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What is PPC & Online Advertising?

PPC and online ads are paid campaigns that place your practice at the top of a Google search, on local maps, or directly in your community’s social feeds. They allow you to guarantee visibility in search results, outpace more established competitors, and reach new patients before they consider another provider.

Why PPC is Essential Today

AI and Smart Search: With AI-powered tools like Google Gemini and ChatGPT summarizing results instantly, ads are often the only guaranteed way to appear first.

Instant Visibility: Ads allow you to jump to the top of search results, even if your practice is new or competing against larger groups relying on organic ranking.

Local Competition: LSAs highlight local providers, ensuring you appear when patients search “near me.”

Social Proof: Meta ads build awareness and capture patient attention on Facebook and Instagram, where they often spend their time.

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How WE GROW YOUR PRACTICE WITH ONLINE ADS

Blue Orchid Marketing builds and manages healthcare-focused campaigns that generate real patient leads through calls, clicks, and booked appointments.

Google PPC
Targeted ads that appear when patients search for the services you provide.

Google Local Services Ads (LSAs)
Verified, pay-per-lead ads that rank at the top of search results and inspire trust.

Meta Ads (Facebook & Instagram)
Campaigns that increase visibility, capture new leads, and retarget potential patients in your area.

Budget Strategy
We evaluate your market to ensure ad spend is competitive and cost-effective. Two budgets are always in play:

  • Ad Spend: Paid directly to the advertising platforms.
  • Management Fee: Flat monthly rate for setup, monitoring, and optimization.

ROI Reporting
Monthly performance reports track calls, form fills, and ROI in clear, easy-to-understand terms.

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Why Your Website Matters for PPC Success

Even the best ad campaign will fail if it leads to an outdated website or a generic homepage without clear calls to action such as click-to-call buttons or appointment request forms. Why?
Because Google gets paid for sending visitors to your website, whether or not they become patients. Blue Orchid Marketing focuses on what matters: turning that website traffic into actual appointments. Without conversions, you are simply paying Google and wasting valuable ad dollars.

That’s why we take a more wholistic approach. Strong PPC and LSA campaigns should send traffic to optimized landing pages that:

  • Feature click-to-call buttons and appointment request forms
  • Answer common patient questions
  • Provide condition-specific or service-specific content
  • Build trust with provider information, patient education, and reviews

Blue Orchid Marketing does not require you to host your website with us in order to run ads. If your website is strong, we are happy to work with your existing platform and offer recommendations. If we see issues that may prevent your ads from converting, we may suggest holding off on campaigns until your site is upgraded. That could be handled by your current host or by our Website Design & SEO team if you prefer.

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Why Practices Choose Blue Orchid Marketing

Flat-Fee Pricing
Many agencies take a percentage of leads as commission. We don’t.

Healthcare Expertise
We know how patients search for podiatrists, dentists, vets, and other specialties.

Dedicated Account Management
Support from real people who know your practice.

Proven Results
PPC is consistently one of our top revenue-generating services.

Our Philosophy:

No One-Size Fits All

Every practice is unique, and your marketing should be too. Blue Orchid Marketing creates individualized strategies built around your goals, specialties, and patients. Regardless of your specialty, your campaigns should always feel authentic and specific to you and your practice.

Frequently Asked Questions

LSAs are verified, pay-per-lead ads that appear above traditional PPC results on Google. They’re designed to generate direct calls or messages from patients (no website click required), while PPC ads drive users to your website to learn more and complete an action such as calling the office or booking an appointment.

We perform a competitive budget analysis before launching campaigns. This ensures your spend is effective in your local market. Your budget is always split between the ad spend we place directly with the platforms and a flat management fee for campaign setup and optimization.

Both are important, but PPC and LSAs guarantee visibility at the top of search results, while SEO builds long-term authority. Running both together creates the strongest strategy.

We focus on Google PPC, Google LSAs, and Meta ads (Facebook and Instagram). Each platform is chosen based on your goals and patient demographics.

Most practices begin generating calls and appointment requests within the first month of running campaigns.

Technically yes, but it is not a smart investment. Ads that send patients to an outdated or generic page rarely convert, which wastes your budget. Blue Orchid Marketing reviews your site before launching ads and will recommend improvements if needed. If your website already looks strong, we will work with your existing host and platform. If it needs upgrades, we can either coordinate with your current host or handle them directly through our Website Design & SEO service.

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