Print Marketing
For Medical Practices
Reach Patients at Home with Custom Newsletters and Postcards
Print Marketing: A Tangible Way to Stay Top of Mind
Print marketing includes newsletters, postcards, brochures, and other custom materials that reinforce your brand and keep your practice visible beyond digital channels. In a world of crowded inboxes, print stands out. Households receive hundreds of emails each week but only a handful of physical mail, making your message more likely to be noticed and remembered.
Why Print Still Works in a Digital World
Most people’s inboxes are overflowing. In fact, the U.S.P.S. states the average American household receives 800+ emails every week but only ~10 pieces of physical mail! That makes print one of the rare marketing channels where your message is more likely to be noticed, held, and remembered.
Be There Before They Need You
Our philosophy is simple: “Be present before they need you, so they remember you when they do.” With print marketing, you’re not always asking for appointments; you’re offering value, education, and a consistent presence in patients’ lives. When the time comes, your practice is the one they think of first.
Modern Newsletters are ideal when you want to build relationships and share more in-depth updates. They can feature staff spotlights, new technologies, charitable contributions in your community, or educational articles about conditions you treat. A well-designed trifold newsletter with a mix of updates, education, and “infotainment” becomes something patients keep, read, and even share.
Postcards are especially effective when you need to make a quick, bold impression. They’re perfect for introducing your practice to the surrounding area using Every Door Direct Mail (E.D.D.M.) to target households by zip code or demographics. They also work well for announcing a move or new location, or promoting a limited-time offer. At 6×11″, these postcards are large enough to stand out in the mailbox with a clear, memorable message.
For added value, we like to include a QR code on all print pieces, creating a seamless bridge between the physical and digital world. Patients can scan and instantly land on your website to read more, book appointments, or learn about your services.
What Blue Orchid Marketing Can Create for You
We design and produce modern, custom print materials, not generic templates, tailored to your brand, your patients, and your goals. Our print marketing solutions help practices connect with patients and referral sources through targeted mailings, in-office materials, and Every Door Direct Mail (EDDM) campaigns.
Custom Trifold Newsletters
Professional, educational newsletters designed to reinforce your brand, showcase expertise, and keep your practice top of mind year-round.
Patient-Focused Postcards
High-impact mailers that spotlight new technology, seasonal promotions, or newly added providers, ideal for driving awareness and motivating patients to schedule.
Creative Consultation
Initial meeting to align with your practice’s brand and goals
Referral-Focused Postcards
Targeted outreach designed to strengthen relationships with local physicians, specialists, and referral partners.
In-Office Collateral
Branded brochures, flyers, and waiting room posters that educate patients, promote key services, and extend your brand message beyond the exam room.
Appointment Reminders and Business Cards
Custom-designed materials that help maintain patient continuity, encourage word-of-mouth referrals, and ensure consistent brand presentation.
Local EDDM and Direct Mail Campaigns
Strategic targeted mailings that introduce your practice to new prospective patients within your chosen delivery area.
The Benefits of Print Marketing
- Cuts through digital clutter with physical presence in the home
- Higher engagement than emails alone
- Builds credibility and trust with custom, educational content
- Complements digital campaigns for stronger multi-channel impact
- Strengthens brand recall so patients remember you when they need care
The Benefits of Print Marketing
Healthcare providers trust Blue Orchid Marketing to design custom print pieces that reflect their
brand, educate patients, and generate real community connection.
Cuts through digital clutter with physical presence in the home
Builds credibility and trust with custom, educational content
Higher engagement than emails alone
Complements digital campaigns for stronger multi-channel impact
Strengthens brand recall so patients remember you when they need care
Our Philosophy:
No One-Size Fits All
Every practice is unique, and your marketing should be too. Blue Orchid Marketing creates individualized strategies built around your goals, specialties, and patients. Regardless of your specialty, your campaigns should always feel authentic and specific to you and your practice.
