Reputation Management
For Medical Practices
Earn More 5-Star Reviews and Strengthen Patient Confidence
REPUTATION MANAGEMENT: HOW ONLINE REVIEWS BUILD TRUST
Reputation management helps your practice generate and respond to online reviews that build trust, attract new patients, and boost visibility in local and AI-powered search results.
Blue Orchid Marketing’s automated system requests and monitors reviews for you, earning consistent, authentic feedback with minimal effort.
Nearly 90% of say online reviews influence their choice of provider (Healthgrades), making a strong online reputation essential for growth.
Why Online Reviews Matter More Than Ever
Patients trust other patients. Just like we all read Amazon reviews before buying a product, prospective patients read online testimonials before choosing a doctor or clinic. In fact, 90% of healthcare consumers say online reviews are a part of their decision-making process*(HealthGrades).
Reviews don’t just build trust, they give you a competitive edge. Think about it: a practice with hundreds of reviews and an average rating of 4.5–5 stars signals credibility and inspires confidence – far more than a practice with a handful of reviews and an average rating of 2.4 stars. While you don’t need perfection, consistency in high ratings definitely matters.
Reviews also play an important role in search visibility. Google monitors user-generated content to decide which listings to prioritize, and practices with robust review profiles often rank higher in local search and AI-driven summaries. Search engines want to surface results that leave people satisfied, which means recent, authentic reviews are more valuable than ever.
OUR THREE-PART REVIEW STRATEGY
Blue Orchid Marketing’s proven approach combines automation, staff awareness, and in-office tools to maximize both the volume and quality of your online reviews.
1. Automatic Solicitation
Patients who return for a follow-up visit, often the most satisfied and loyal, are automatically sent a review request (via text or email or both) after their appointment. This helps generate a steady stream of authentic, positive feedback with no extra work for your team.
2. Front Desk Notification
Since we can’t be on-site at your practice to observe every patient interaction, your front desk staff plays an important role as our eyes and ears. When they observe a first-time patient who is clearly happy with their visit, we’ll train them to notify us so that patient can be added to our review solicitation process. This ensures even first-time patients who rave about their experience are included in our outreach.
3. In-Office QR Code Cards
We recommend distributing our small cards or signage with a scannable QR code linking directly to your Google Business Profile. Patients can leave a review right from their phone before they even leave the office, making the process quick, easy, and effective.
Why Practices Choose Us?
Healthcare-Specific Expertise
Trusted by podiatrists, dentists, veterinarians, orthopedists, audiologists, and other medical professionals.
Proven 3-Pronged System
Automation, staff training, and in-office QR cards.
Multi-Platform Flexibility
Send patients to Google, Facebook, or your website to maximize review opportunities.
Negative Review Monitoring
We immediately alert you when a 4-star or lower review is posted. From there, our team can draft a professional reply on your behalf or coach your staff through a timely, appropriate response.
Appeals Support
While we help practices navigate the appeals process for unfair reviews (they do happen on occasion), but the best defense against negativity is a steady stream of authentic positive reviews.
Search Optimization
Reviews improve your Google Business Profile ranking and visibility in AI-driven search.
Long-Term Impact
Reviews build momentum that continues to pay off over time.
The Benefits of Reputation Management
Practices with strong review profiles stand out. Those without (or negative) reviews risk being overlooked, even if their care is excellent.
Increased patient trust
and appointment conversion
Higher visibility
in Google Maps and local search
SEO boost
from fresh, user-generated content
Competitive edge
in crowded markets
Protection
against isolated negative reviews
Our Philosophy:
No One-Size Fits All
Every practice is unique, and your marketing should be too. Blue Orchid Marketing creates individualized strategies built around your goals, specialties, and patients. Regardless of your specialty, your campaigns should always feel authentic and specific to you and your practice.
