platform solutions

Driving organic, practice-level growth with hyper-local strategies.

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connect with patients
Grow with confidence

Blue Orchid Marketing helps medical platforms boost patient growth and retention through targeted digital marketing. We bridge platform strategy and local execution to keep practices visible, competitive, and connected.

Challenges

For Healthcare Platforms

1

Acquisition Alone Doesn’t Drive Growth

Bringing new practices into the platform is only the beginning. Without consistent patient outreach and retention efforts, locations struggle to maintain patient volume, leading to lost revenue and declining long-term value.

2

One-Size-Fits-All Marketing Doesn’t Work

Every practice serves a unique community with specific patient needs. Generic, platform-wide marketing often misses local connections, leading to lower retention. We customize your platform’s marketing to preserve each practice’s local identity while integrating co-branding at your pace for a smooth transition.

3

Competition is Proactive. Are You?

Independent practices invest in personalized digital marketing, patient recall campaigns, and local SEO to keep their schedules full. Platforms that don’t actively support each location risk losing patients to competitors with stronger engagement.

solutions

For Healthcare Platforms

1

Localized Marketing For Every Practice

We treat each practice as a unique entity, delivering customized, local marketing that keeps them visible, competitive, and connected to their community, filling a gap where central efforts often don’t reach.

2

Platform-Wide Strategy, Individualized Execution

We bridge the gap between corporate branding and practice-level engagement, ensuring every location benefits from cohesive messaging and personalized outreach that drives patient retention and organic growth.

3

Measurable Growth is a Sound Investment

Our targeted marketing solutions deliver significant patient reactivations and new appointments, driving high ROI with minimal spend, keeping both the platform and individual practices thriving.

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Our services

From boosting visibility to strengthening patient relationships, we make sure your brand stands out where it matters most.

Free Strategy Call

Transform every message into momentum with timely, tailored email and text campaigns that connect with your patients personally and drive action.

Bring back inactive patients through automated, personalized HIPAA-compliant campaigns via email, text, and hardcopy mail. From overdue appointments to seasonal checkups, we reignite engagement and keep your schedule full.

Responsive website design optimized for SEO, AI, and local search, helping patients find and engage with your practice online.

Drive immediate visibility and patient inquiries with targeted PPC and Local Service Ads (LSA) that put your practice front and center.

Build community and credibility through consistent, insightful social media content and blogs that position your practice as the go-to authority in your specialty.

Protect and elevate your online reputation by monitoring reviews, encouraging positive feedback, and swiftly addressing concerns.

Ensure your practice stands out in every local search by optimizing and syncing your listings across online directories for maximum exposure.

Keep your practice top-of-mind with professionally designed print newsletters and postcards that deliver a personal touch.

Bring your practice to life through compelling videos that tell your story, highlight your expertise, and build patient trust.

make it Personal

Personalization is no longer optional, it’s expected.

Patients want healthcare experiences that feel tailored to their needs, whereas generic, one-size-fits-all marketing falls flat. Platforms that prioritize personalized engagement see higher patient retention, stronger loyalty, and increased revenue.


  • Patients stay loyal to practices that understand their needs and communicate with them directly.

  • Targeted, data-driven marketing increases engagement by delivering personalized messaging based on a patient’s condition, location, and provider.

  • Blue Orchid Marketing scales personalized marketing with practice-specific patient recalls, targeted local email and direct mail campaigns, and custom patient education, driving retention, trust, and long-term growth.
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Proven Successes

Client A: Medical Platform

Client A, a medical platform in the Northeast, needed a comprehensive marketing solution that could balance corporate strategy with individualized practice support. Before partnering with B.O.M., they lacked strategic oversight and the bandwidth to manage marketing across their growing network. Underperforming locations, outdated digital assets, and fragmented branding created challenges in patient retention, referrals, and growth.

Driving Local Practice Growth

  • Targeted practice-specific Google Ads campaigns
  • 36 average PPC conversions per month per practice
  • Personalized practice email campaigns
  • Individual legacy practice website and SEO management

Transforming Platform Visibility & Engagement

  • +210% in weekly website traffic within 6 mos. of launching new corporate website
  • 63% avg. open rate from corporate monthly newsletter
  • 100+ practice and practitioner local listings managed

Creating Efficiency & Scalability

  • Eliminated outdated, inefficient digital assets
  • Streamlined practice transitions
  • Enhanced patient experience

IMPACTFUL PATIENT RECALL CAMPAIGNS

Blue Orchid Marketing delivers customized, HIPAA-compliant, practice-specific patient recall campaigns that consistently re-engage lapsed patients, increase appointment volume, and generate significant ROI, helping platforms reduce patient churn, drive long-term retention, and turn lost patients into loyal ones.

AVERAGE CLIENT ROI IN 2024

3x

Client 1: New client
first 12 months with BOM

  • 3X monthly ROI from patient recalls
  • 12+ avg. patient reactivations per month
  • 101 reactivated patients, 236 total visits

38x

Client 2: Legacy client
trailing 12 months

  • 38X monthly ROI from patient recalls
  • 15+ avg. patient reactivations per month
  • 836 reactivated patients, 1,953 total visits

what sets us apart

Hyper-Local Focus

Many marketing solutions take a one-size-fits-all approach or rely on DIY programs that leave practices struggling to engage patients effectively. Blue Orchid Marketing provides hands-on, customized support to ensure every practice thrives.

Bespoke Creative & Strategy

Every campaign is built from the ground up with tailored messaging, branding, and outreach—no templates, just targeted, patient-focused marketing.

Dedicated U.S. Based Team

Our domestic team provides responsive, high-touch support, ensuring expert execution without outsourcing or automation.

Customized Client Relationships

We create true strategic partnerships, working closely with platforms and practices to deliver personalized marketing that drives lasting success.

Sustained Growth Without Extra Burden

  • Limited bandwidth for practice-marketing? We provide dedicated support to keep every location visible and competitive.
  • Our turnkey solutions offer centralized oversight while preserving each practice’s local identity.
  • Data-driven marketing ensures efficient spending with measurable ROI.

Ensuring Individual Practices Thrive

  • One-size-fits-all marketing doesn’t work. We tailor strategies to each practice for localized growth.
  • Consistent patient engagement reduces churn, increases referrals, and builds trust.
  • Practice-specific outreach helps retain and attract patients, strengthening both the practice and the platform.

Long-Term Stability + Competitive Edge

  • Competitors prioritize patient retention. Stay ahead with scalable, targeted marketing.
  • Flexible, data-driven strategies maximize impact without overextending internal resources.
  • Aligning corporate strategy with local execution drives revenue and long-term success.