AI search is changing the way people find businesses, services, and answers online. Instead of scrolling through traditional search results, users may now receive AI-generated summaries that pull information from multiple sources. For businesses, that creates a new question: How do you make your website more likely to be one of those sources?
The rise of Artificial Intelligence (AI) has left various industries skeptical of its effectiveness, and small businesses are no exception. But if you’ve let Chat GPT write a blog for you before (not this one, of course), then you’ve got a taste of what it could potentially do for your content strategy and beyond. It’s…
Sometimes, people really do judge a book by its cover. At least at first, anyway. And for many consumers in the process of browsing a website, the “cover,” the first thing they come into contact with, won’t be the content of the site itself. Nor will it be a blog post (as fascinating as those…
