Pay-per-click (PPC) advertising is critically important when you’re trying to push targeted traffic to your website. But for newcomers, navigating PPC can feel a little like deciphering an alien language. Blue Orchid Marketing is always happy to step in and clear things up. That’s why we’ve put together this brief guide that we hope will…
PPC advertising offers an effective way for businesses to advance their growth strategy. It provides great results when properly planned and executed. If you’ve attempted to run PPC ads yourself, you already know it’s challenging to manage and, in some cases, rather expensive. So, in today’s post, we’re sharing tips and tricks to optimize your…
Many marketers are moving away from Pay-Per-Click (PPC) advertising for more cost-effective lead generation methods, like social media marketing, blogging, and producing excellent offer content that generates new leads and reconversions. And while we’re entirely on board with inbound marketing, there are still cases where investing in paid online advertising makes sense. Here are 6 scenarios where investing…
Have you ever thought about stopping and starting your SEO efforts for whatever reason? Do you think you can overhaul your site and wish the results will last for at least 6 months? But that’s not how the world of SEO works. To put it in perspective, PPC is like going through a drive-thru to…
