When you buy a sandwich, you don’t really have to wonder where your money is going. Yes, we know that Blue Orchid Marketing is not a big player in the sandwich game. Bear with us: When you buy your sandwich of choice, you pay the person at the counter, they make it in front of…
Yes, we know, you’ve heard it all before: Boomers are self-indulgent, Gen X is arrogant, Millennials are entitled, Gen Z’s naïve, blah blah blah… Sometimes, it seems like generational monikers only exist so we can make sweeping, unfounded assumptions about large groups of people. Blue Orchid Marketing has something more practical in mind for this…
Brands in the modern marketplace have plenty of tools designed to efficiently capture consumer attention. But with overflowing inboxes and ad fatigue on the rise, how does one choose the right kind of text or visual for the task at hand? As the media landscape seems to overflow with new forms of media and ways…
It’s easy enough to point to flops, but at Blue Orchid Marketing, we know that great success is impossible without assuming a little risk. In a recent post, we covered some not-so-great marketing mistakes made by big-time players in the not-so-distant past. For this blog, we’re taking a more positive tack, focusing on four successful…
People want things fast these days. At Blue Orchid Marketing, we’ve seen plenty of prospects unhappy with the long wait times and occasional radio silence they experienced with their previous marketing partners. And that makes sense; after all, in an age where food, rides, and other services follow your phone right to your doorstep to…
Stumbles and missteps can slow down even the best of brands, but what can their difficulties teach the rest of us? Quite a bit, actually! Learning from the costly mistakes of others can be invaluable, helping us to navigate the digital marketing world with more caution and insight. Blue Orchid Marketing wants you to sidestep…
Online and elsewhere, information bombards us from every corner. Sometimes, we like it, and sometimes, we don’t, but it shouldn’t be hard to tell the difference between genuine, authentic advertising and aggressive spamming. Unfortunately, the rise of automated bots, impersonal services driven purely by volume, and straight-up scammers have made it much harder for marketers…
As a business owner, you probably already know that email marketing is one of the best ways to communicate directly with your audience. You can build and nurture relationships to foster loyalty. It’s also an effective way to increase leads, execute large campaigns, and generate traffic to your website. With all the benefits your company…
Because the digital world is ever-changing, your marketing strategy needs some fine-tuning so your business can prosper in 2023. Today we’re sharing 7 digital marketing resolutions for a successful and happy 2023. Crafting a well-thought-out plan is your first step to making next year your best one yet. Let’s get started with some simple but…
