With all the holiday commotion, it’s easy to forget about Thanksgiving email campaigns. Through creating hundreds of holiday emails for our clients, we’ve found that they present the perfect opportunity to: Express gratitude to your patients. Generate goodwill by positioning your brand in a positive light. Boost sales. Build a deeper connection with subscribers by…
Preparing to share your email marketing campaign with customers can be exciting. But, once you’ve hit the “send” button, the message is out of your hands. And for many, relinquishing control can let anxiety creep in. This is referred to as ‘send anxiety.’ So, in today’s post, we’re sharing our five top tips to help…
How many times have you spent hours writing what you thought was the most persuasive email copy, but the recipients don’t read or engage with it? It can make your efforts feel wasted; even worse, your message isn’t received. Because the average consumer’s attention span is likely overcommitted, your emails must provide easy, accessible, and…
As a business owner, you probably already know that email marketing is one of the best ways to communicate directly with your audience. You can build and nurture relationships to foster loyalty. It’s also an effective way to increase leads, execute large campaigns, and generate traffic to your website. With all the benefits your company…
Have you ever agonized over whether you can use a sassy emoji in a message to your boss or worried over the placement of an exclamation point? If so, you’ve faced the importance of email messaging in the modern marketplace. What’s even more critical than a message to a colleague is the follow-up and nurture…
There are over 4.5 billion people in the world who use email marketing in their businesses. And approximately 80% of businesses utilize it as their main customer acquisition and retention strategy. With so many businesses utilizing this tool, it’s not surprising that hackers are so interested in it. Scammers use malicious links, unsolicited emails, and other tactics…
