When it comes to online presence, it’s safe to say that reputation is everything. Well, almost everything. Best to avoid sweeping generalities! Semantic quibbles aside, the way your brand is recognized when a potential client encounters it affects every aspect of how they view you, from product quality and services to customer interaction and problem…
2023 is coming to a close, and a few digital marketing trends are going along with it. In their place will be a few new ones, particularly in terms of perpetually shifting SEO. Blue Orchid Marketing always has an ear to the ground and a finger on the pulse of recent trends that are showing…
Most days, social media users all over the world spend just under 2 hours on various platforms. Given those numbers and the fact that people on social media love to share and forward content, it’s no wonder why branding is high on the list of priorities when it comes to the marketing world. Still, the…
Online and elsewhere, information bombards us from every corner. Sometimes, we like it, and sometimes, we don’t, but it shouldn’t be hard to tell the difference between genuine, authentic advertising and aggressive spamming. Unfortunately, the rise of automated bots, impersonal services driven purely by volume, and straight-up scammers have made it much harder for marketers…
Well, we made it: The end of the year is almost here. With that in mind, it’s the perfect time to take stock of all the ups and downs that we’ve witnessed in the world of social media. As you no doubt know, social media plays a vital role in digital marketing services. But beyond…
You’ve heard the saying before: “Change is the only constant in life.” Sometimes, it seems that this ancient maxim was coined to describe marketing in our very modern era. After all, trends are always shifting as the preferred mediums for advertising adapt; where the audiences go, marketers are sure to follow. How’s one to know…
Everyone’s talking about AI, yet the conversation is somewhat dystopian. Many quickly envision a Terminator-like future in which chatbots and sorting algorithms run and ruin our lives simultaneously. Still, as is often the case with emerging technology, the reality is a little more complicated. AI is a tool, albeit a powerful one. And like any…
Video marketing has become one of the most vital components of a content marketing strategy. Research reveals that nearly 90% of consumers have been convinced to purchase products and services by a marketing video. The power of video is irrefutable, and understanding these 8 trends will be crucial for staying ahead of the curve in…
Business owners all struggle with one unavoidable, very common obstacle – competitors. It’s a dog-eat-dog world out there, and as a local business, it’s vital to be the biggest dog. Competing with businesses that have been in the local SEO game for years and companies with auto-generated local listings will be tough to overcome. …
PPC advertising offers an effective way for businesses to advance their growth strategy. It provides great results when properly planned and executed. If you’ve attempted to run PPC ads yourself, you already know it’s challenging to manage and, in some cases, rather expensive. So, in today’s post, we’re sharing tips and tricks to optimize your…
