When consumers need a product or service quickly, one of the first things they do is pull out their phone and search for businesses “near me.” When someone is looking for a specific service, these location-based searches have become one of the most powerful drivers of local traffic and conversions. For businesses today, showing up in local search results is no longer optional. It is essential.
While running Google Ads is an exceptionally effective way for you to get out in front of your target market, it is also an extremely complicated platform with more moving parts than most realize. A question I’m often asked by our Google Ads clients is “why doesn’t my ad show up when I search for my keywords?”…
Studies show that a whopping 68% of all consumers begin researching their healthcare options using a search engine. That means that we, as consumers, depend on the internet when it comes to our health. Not surprisingly, people turn to the internet to research practices and doctors before they make a call. But even after patients put their…
