When it comes to social media platforms today, there’s no shortage to choose from. With approximately 200 options, some are far more popular and well-known than the rest. Identifying the social media platforms that make the most sense for your brand can be overwhelming. But the solution isn’t one-size-fits-all. Depending on your audience and what you’re…
For business marketing, blogging can help fortify your brand image. It’s one of the most popular content marketing strategies to enhance the online presence and attract audiences, boosting brand awareness. Here are the best 8 ways to grow your brand through blogging: Identify your target audience. Choose the right target audience. It’s essential to focus on the…
Whether you’re opening a new business or already own a business, your website is crucial to your rebranding or growth. Are you hesitant to work with a web designer because it costs more than creating it yourself? Today Blue Orchid Marketing is going to show you how investing in a professional website designer can save…
Ranking well on local SEO can be challenging, but when nearly 30% of local searches end with a purchase, it’s surely worth putting in some hard work. Luckily, local SEO gets easier when you’ve got all the basics in place, and this 9-point list will help you accomplish that. With the steps in this list, you’ll be…
With two billion active users on Facebook every day, it is home to some of the most popular digital marketing spaces in the world. From international brands to local companies, businesses large and small are turning to Facebook to reach consumers. But Facebook’s popularity can be a double-edged sword. While its audience is there, businesses have…
Your practice website is the online equivalent of a waiting room. And because first impressions are made here, it’s important to give your virtual version the same care you give your physical waiting room. Is your website organized and user-friendly? Is it informative and welcoming? Can your patients access all the relevant data? Before your…
While running Google Ads is an exceptionally effective way for you to get out in front of your target market, it is also an extremely complicated platform with more moving parts than most realize. A question I’m often asked by our Google Ads clients is “why doesn’t my ad show up when I search for my keywords?”…
There’s no need to invest money and time to create a good-looking website if your customers can’t locate it when conducting research. But how can you make your website stand out on the vast Internet Search engine optimization (SEO) helps customers find your site when searching on Google, Yahoo, and Bing. By developing your site…
