The real world is messy enough, so why should websites follow suit? It’s more than a matter of aesthetics or professional pride; the fact is, a site with a cluttered design or confusing navigation will lose visitors before they even have a chance to engage with your brand. On the other hand, a website that…
Yes, we know, you’ve heard it all before: Boomers are self-indulgent, Gen X is arrogant, Millennials are entitled, Gen Z’s naïve, blah blah blah… Sometimes, it seems like generational monikers only exist so we can make sweeping, unfounded assumptions about large groups of people. Blue Orchid Marketing has something more practical in mind for this…
Blue Orchid Marketing has said it before, and we’ll say it again: Consumers crave authenticity. After all, they’re bombarded by marketing messages constantly, some polished and others less so. The ubiquity of advertising, whether it’s via targeted messaging on social media or a billboard on your daily commute, means that the question isn’t whether consumers…
It’s easy enough to point to flops, but at Blue Orchid Marketing, we know that great success is impossible without assuming a little risk. In a recent post, we covered some not-so-great marketing mistakes made by big-time players in the not-so-distant past. For this blog, we’re taking a more positive tack, focusing on four successful…
Stumbles and missteps can slow down even the best of brands, but what can their difficulties teach the rest of us? Quite a bit, actually! Learning from the costly mistakes of others can be invaluable, helping us to navigate the digital marketing world with more caution and insight. Blue Orchid Marketing wants you to sidestep…
Like our phones, SMS marketing has changed over the years, but it’s still a direct, personal channel of communication, a way to cut through the digital noise and reach people concretely. Here’s the thing, though: Not everyone uses SMS to its full potential, and fewer still understand the unique advantages it provides over other marketing…
These days, there’s always some new trend to keep track of, and the world of marketing is no exception. With countless channels vying for attention and constant noise on which ones work the best, businesses tend to overlook a powerful diamond in the rough: Local listings. While social media and paid ads certainly have their…
Websites have come a long way since the early days. Now more than ever, your front-facing digital website presence can impress in a multitude of ways…and do the opposite as well. From short-form videos to well-organized tiles, there are plenty of features to optimize and pitfalls to avoid, whether you’re positioning yourself as a legal…
Good email marketing can be a delicate balancing act. Too many communications and you run the risk of “spamming” the intended recipient; too few, and your efforts might be wasted altogether. Add in the question of who should receive said emails, and things start to look quite complicated. This is where “drip” campaigns become very…
Online and elsewhere, information bombards us from every corner. Sometimes, we like it, and sometimes, we don’t, but it shouldn’t be hard to tell the difference between genuine, authentic advertising and aggressive spamming. Unfortunately, the rise of automated bots, impersonal services driven purely by volume, and straight-up scammers have made it much harder for marketers…
