As today’s marketing landscape becomes increasingly digital-centric, many businesses struggle with ever-complex strategies and budget constraints. The search for a high-ROI channel that offers impact and tangibility is unrelenting. That’s where the often-underestimated strategy of direct mail comes in. Here are some important facts about direct mail: Not only does it provide something tangible that…
As a savvy marketing professional, you know that direct mail is a wise choice to include in your multichannel toolbox. But how effective is direct mail marketing, and why should you use or continue it this year? Here, we answer those questions for you. It continues to grow. Direct mail marketing is neither an old-fashioned advertising…
While internet marketing has certainly taken the marketing world by storm, traditional channels like direct mail still provide outstanding results. Today’s businesses must utilize marketing strategies that combine digital and traditional marketing tools. Every great marketing strategy utilizes multiple channels to achieve established goals. Today, the internet is the initial point of contact for your…
