As the popularity of social media continues to grow, direct mail marketing is still an evolving and efficient tool to help small businesses generate revenue. Many digital marketing professionals want people to believe direct mail is dead, but nothing could be further from the truth. Direct mail remains one of the most successful marketing strategies…
As a savvy marketing professional, you know that direct mail is a wise choice to include in your multichannel toolbox. But how effective is direct mail marketing, and why should you use or continue it this year? Here, we answer those questions for you. It continues to grow. Direct mail marketing is neither an old-fashioned advertising…
What do scrunchies, flared jeans, and direct mail campaigns have in common? They’re all making a strong comeback! Just like fashion trends, marketing trends often experience a resurgence. With the popularity of online marketing, email, and social media, direct mail’s status as a preferred marketing tool dropped off somewhat. But as audiences get tired of…
