Increase Email Click-Through Rates: 7 Design Tips
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Increase Email Click-Through Rates: 7 Design Tips

ByBlue Orchid Marketing

How many times have you spent hours writing what you thought was the most persuasive email copy, but the recipients don’t read or engage with it? It can make your efforts feel wasted; even worse, your message isn’t received. Because the average consumer’s attention span is likely overcommitted, your emails must provide easy, accessible, and…

5 Email Marketing Dangers You Should Know About
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5 Email Marketing Dangers You Should Know About

ByBlue Orchid Marketing

There are over 4.5 billion people in the world who use email marketing in their businesses. And approximately 80% of businesses utilize it as their main customer acquisition and retention strategy. With so many businesses utilizing this tool, it’s not surprising that hackers are so interested in it. Scammers use malicious links, unsolicited emails, and other tactics…