The real world is messy enough, so why should websites follow suit? It’s more than a matter of aesthetics or professional pride; the fact is, a site with a cluttered design or confusing navigation will lose visitors before they even have a chance to engage with your brand. On the other hand, a website that…
Yes, we know, you’ve heard it all before: Boomers are self-indulgent, Gen X is arrogant, Millennials are entitled, Gen Z’s naïve, blah blah blah… Sometimes, it seems like generational monikers only exist so we can make sweeping, unfounded assumptions about large groups of people. Blue Orchid Marketing has something more practical in mind for this…
Blue Orchid Marketing has said it before, and we’ll say it again: Consumers crave authenticity. After all, they’re bombarded by marketing messages constantly, some polished and others less so. The ubiquity of advertising, whether it’s via targeted messaging on social media or a billboard on your daily commute, means that the question isn’t whether consumers…
Brands in the modern marketplace have plenty of tools designed to efficiently capture consumer attention. But with overflowing inboxes and ad fatigue on the rise, how does one choose the right kind of text or visual for the task at hand? As the media landscape seems to overflow with new forms of media and ways…
It’s easy enough to point to flops, but at Blue Orchid Marketing, we know that great success is impossible without assuming a little risk. In a recent post, we covered some not-so-great marketing mistakes made by big-time players in the not-so-distant past. For this blog, we’re taking a more positive tack, focusing on four successful…
People want things fast these days. At Blue Orchid Marketing, we’ve seen plenty of prospects unhappy with the long wait times and occasional radio silence they experienced with their previous marketing partners. And that makes sense; after all, in an age where food, rides, and other services follow your phone right to your doorstep to…
These days, there’s always some new trend to keep track of, and the world of marketing is no exception. With countless channels vying for attention and constant noise on which ones work the best, businesses tend to overlook a powerful diamond in the rough: Local listings. While social media and paid ads certainly have their…
Social Media: A buzzing, ever-changing landscape where brands vie for attention with memes, cat videos, and carefully curated influencer posts. It can all seem pretty overwhelming for the uninitiated, and understandably so. The team at Blue Orchid Marketing is here and ready to help. With the right approach, you can put social media to work…
Websites have come a long way since the early days. Now more than ever, your front-facing digital website presence can impress in a multitude of ways…and do the opposite as well. From short-form videos to well-organized tiles, there are plenty of features to optimize and pitfalls to avoid, whether you’re positioning yourself as a legal…
Good email marketing can be a delicate balancing act. Too many communications and you run the risk of “spamming” the intended recipient; too few, and your efforts might be wasted altogether. Add in the question of who should receive said emails, and things start to look quite complicated. This is where “drip” campaigns become very…
