While internet marketing has certainly taken the marketing world by storm, traditional channels like direct mail still provide outstanding results. Today’s businesses must utilize marketing strategies that combine digital and traditional marketing tools. Every great marketing strategy utilizes multiple channels to achieve established goals. Today, the internet is the initial point of contact for your…
There are over 4.5 billion people in the world who use email marketing in their businesses. And approximately 80% of businesses utilize it as their main customer acquisition and retention strategy. With so many businesses utilizing this tool, it’s not surprising that hackers are so interested in it. Scammers use malicious links, unsolicited emails, and other tactics…
Every business has a story to tell, and it should tell it to as many people as possible. Telling your company’s story creates a connection between the company and its customers and prospects.
