Audience Engagement on Social Media: Do’s and Don’ts

Audience Engagement on Social Media: Do’s and Don’ts

Social Media: A buzzing, ever-changing landscape where brands vie for attention with memes, cat videos, and carefully curated influencer posts. It can all seem pretty overwhelming for the uninitiated, and understandably so. The team at Blue Orchid Marketing is here and ready to help. With the right approach, you can put social media to work…

Social Media Marketing: 11 Tips

Social Media Marketing: 11 Tips

It’s no secret that social media has become an essential tool for businesses that want to engage with their target demographic and expand their reach. However, many businesses mistakenly think that being successful with social media marketing simply involves creating accounts on various platforms and posting random content. There’s SO much more to it! In this…

5 Steps to an Effective Branding Strategy Utilizing Social Media
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5 Steps to an Effective Branding Strategy Utilizing Social Media

Do you find yourself asking what social media is good for? At its most fundamental level, your brand sets you apart from your competition. It’s a collection of people’s emotions, thoughts, and associations regarding your business. When it comes to social media, your brand is crucial because it’s one of the first things prospects will see…