The rise of Artificial Intelligence (AI) has left various industries skeptical of its effectiveness, and small businesses are no exception. But if you’ve let Chat GPT write a blog for you before (not this one, of course), then you’ve got a taste of what it could potentially do for your content strategy and beyond. It’s…
At Blue Orchid Marketing, we want to relay this one important message: websites are everything (okay, almost everything). A professionally developed, well-maintained website is now a necessity rather than a luxury, as most people’s mouses find services and products before their cars do. In that spirit, let’s explore the 5 main advantages of having a…
Many agencies treat copywriting and SEO as distinct marketing efforts. At Blue Orchid Marketing, however, we make them work together, helping your website reach the top of search engine results pages (SERPs). But how? By crafting content that both resonates with readers and adheres to search engine algorithms, we can ensure your website shows up…
In today’s competitive marketplace, having a great product or service isn’t enough. In 2024, competition will stand out on social media, engage with clients, and develop unprecedented loyalty with their audiences. If your business is still solely relying on referrals and testimonials, you are missing out on an incredible opportunity to build your brand. That’s…
Have you ever stumbled upon a website and ended up reading its many articles and pages? Have you ever googled a specific problem and found yourself on a random business’s blog? Through the power of search engines, a business can provide answers to people who need help, thereby establishing themselves as authorities in their niches….
Simply claiming your Google My Business profile and calling it a day isn’t enough. In 2024, local listings have evolved, becoming more dynamic and crucial for attracting clients than ever before. In part, that’s because consumers rely heavily on online searches to find local businesses. There are a few different ways you can execute, however,…
When you buy a sandwich, you don’t really have to wonder where your money is going. Yes, we know that Blue Orchid Marketing is not a big player in the sandwich game. Bear with us: When you buy your sandwich of choice, you pay the person at the counter, they make it in front of…
Attention spans are shorter than ever. That might sound harsh, but if you don’t thoroughly read this entire blog, you’re only proving us right! Jokes aside, there’s a lot of talk in the marketing world about platforms like TikTok and Instagram Reels. Bite-sized video formats are booming, and savvy businesses are taking notice. But how…
Yes, we know, you’ve heard it all before: Boomers are self-indulgent, Gen X is arrogant, Millennials are entitled, Gen Z’s naïve, blah blah blah… Sometimes, it seems like generational monikers only exist so we can make sweeping, unfounded assumptions about large groups of people. Blue Orchid Marketing has something more practical in mind for this…
It’s easy enough to point to flops, but at Blue Orchid Marketing, we know that great success is impossible without assuming a little risk. In a recent post, we covered some not-so-great marketing mistakes made by big-time players in the not-so-distant past. For this blog, we’re taking a more positive tack, focusing on four successful…
