As today’s marketing landscape becomes increasingly digital-centric, many businesses struggle with ever-complex strategies and budget constraints. The search for a high-ROI channel that offers impact and tangibility is unrelenting. That’s where the often-underestimated strategy of direct mail comes in. Here are some important facts about direct mail: Not only does it provide something tangible that…
As a savvy marketing professional, you know that direct mail is a wise choice to include in your multichannel toolbox. But how effective is direct mail marketing, and why should you use or continue it this year? Here, we answer those questions for you. It continues to grow. Direct mail marketing is neither an old-fashioned advertising…
What do scrunchies, flared jeans, and direct mail campaigns have in common? They’re all making a strong comeback! Just like fashion trends, marketing trends often experience a resurgence. With the popularity of online marketing, email, and social media, direct mail’s status as a preferred marketing tool dropped off somewhat. But as audiences get tired of…
