As today’s marketing landscape becomes increasingly digital-centric, many businesses struggle with ever-complex strategies and budget constraints. The search for a high-ROI channel that offers impact and tangibility is unrelenting. That’s where the often-underestimated strategy of direct mail comes in. Here are some important facts about direct mail: Not only does it provide something tangible that…
While internet marketing has certainly taken the marketing world by storm, traditional channels like direct mail still provide outstanding results. Today’s businesses must utilize marketing strategies that combine digital and traditional marketing tools. Every great marketing strategy utilizes multiple channels to achieve established goals. Today, the internet is the initial point of contact for your…
What do scrunchies, flared jeans, and direct mail campaigns have in common? They’re all making a strong comeback! Just like fashion trends, marketing trends often experience a resurgence. With the popularity of online marketing, email, and social media, direct mail’s status as a preferred marketing tool dropped off somewhat. But as audiences get tired of…
Every business has a story to tell, and it should tell it to as many people as possible. Telling your company’s story creates a connection between the company and its customers and prospects.
