8 Ways to Measure Return on Investment

8 Ways to Measure Return on Investment

In today’s data-driven landscape, understanding the return on investment (ROI) of your marketing efforts is paramount to business profit. By tracking and analyzing metrics, you can determine the effectiveness of your campaigns, allocate resources efficiently, and make data-driven decisions. At Blue Orchid Marketing, we understand the importance of ROI, so in this article, we’ll dive…

11 Reasons Direct Mail is Trending in 2023
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11 Reasons Direct Mail is Trending in 2023

What do scrunchies, flared jeans, and direct mail campaigns have in common? They’re all making a strong comeback! Just like fashion trends, marketing trends often experience a resurgence. With the popularity of online marketing, email, and social media, direct mail’s status as a preferred marketing tool dropped off somewhat. But as audiences get tired of…