When you buy a sandwich, you don’t really have to wonder where your money is going. Yes, we know that Blue Orchid Marketing is not a big player in the sandwich game. Bear with us: When you buy your sandwich of choice, you pay the person at the counter, they make it in front of…
The real world is messy enough, so why should websites follow suit? It’s more than a matter of aesthetics or professional pride; the fact is, a site with a cluttered design or confusing navigation will lose visitors before they even have a chance to engage with your brand. On the other hand, a website that…
Blue Orchid Marketing has said it before, and we’ll say it again: Consumers crave authenticity. After all, they’re bombarded by marketing messages constantly, some polished and others less so. The ubiquity of advertising, whether it’s via targeted messaging on social media or a billboard on your daily commute, means that the question isn’t whether consumers…
Pay-per-click (PPC) advertising is critically important when you’re trying to push targeted traffic to your website. But for newcomers, navigating PPC can feel a little like deciphering an alien language. Blue Orchid Marketing is always happy to step in and clear things up. That’s why we’ve put together this brief guide that we hope will…
Brands in the modern marketplace have plenty of tools designed to efficiently capture consumer attention. But with overflowing inboxes and ad fatigue on the rise, how does one choose the right kind of text or visual for the task at hand? As the media landscape seems to overflow with new forms of media and ways…
People want things fast these days. At Blue Orchid Marketing, we’ve seen plenty of prospects unhappy with the long wait times and occasional radio silence they experienced with their previous marketing partners. And that makes sense; after all, in an age where food, rides, and other services follow your phone right to your doorstep to…
Like our phones, SMS marketing has changed over the years, but it’s still a direct, personal channel of communication, a way to cut through the digital noise and reach people concretely. Here’s the thing, though: Not everyone uses SMS to its full potential, and fewer still understand the unique advantages it provides over other marketing…
These days, there’s always some new trend to keep track of, and the world of marketing is no exception. With countless channels vying for attention and constant noise on which ones work the best, businesses tend to overlook a powerful diamond in the rough: Local listings. While social media and paid ads certainly have their…
Social Media: A buzzing, ever-changing landscape where brands vie for attention with memes, cat videos, and carefully curated influencer posts. It can all seem pretty overwhelming for the uninitiated, and understandably so. The team at Blue Orchid Marketing is here and ready to help. With the right approach, you can put social media to work…
Websites have come a long way since the early days. Now more than ever, your front-facing digital website presence can impress in a multitude of ways…and do the opposite as well. From short-form videos to well-organized tiles, there are plenty of features to optimize and pitfalls to avoid, whether you’re positioning yourself as a legal…
