With all the high-end tech flying around, it’s easy to assume that direct mail campaigns are relics of the past. However, most data tell a different story. One telling example? The USPS cites a survey in which 62% of Millennial respondents claimed to have visited a store in the last month based on info they…
Capturing attention in your digital marketing efforts is very important, and it’s efficient, too. After all, a picture can be worth a thousand words. The question is, which words? Think of it like this: your graphic content speaks volumes in a short amount of time, so that means it carries a lot of weight in…
It’s not enough to have powerful tools at your disposal; you need to have the skill to use them, or you won’t achieve much of anything. Imagine just hopping into the seat of a brand-new bulldozer without a clue as to how it might work. It doesn’t make you a one-man construction team, does it?…
When you buy a sandwich, you don’t really have to wonder where your money is going. Yes, we know that Blue Orchid Marketing is not a big player in the sandwich game. Bear with us: When you buy your sandwich of choice, you pay the person at the counter, they make it in front of…
The real world is messy enough, so why should websites follow suit? It’s more than a matter of aesthetics or professional pride; the fact is, a site with a cluttered design or confusing navigation will lose visitors before they even have a chance to engage with your brand. On the other hand, a website that…
Blue Orchid Marketing has said it before, and we’ll say it again: Consumers crave authenticity. After all, they’re bombarded by marketing messages constantly, some polished and others less so. The ubiquity of advertising, whether it’s via targeted messaging on social media or a billboard on your daily commute, means that the question isn’t whether consumers…
Pay-per-click (PPC) advertising is critically important when you’re trying to push targeted traffic to your website. But for newcomers, navigating PPC can feel a little like deciphering an alien language. Blue Orchid Marketing is always happy to step in and clear things up. That’s why we’ve put together this brief guide that we hope will…
Brands in the modern marketplace have plenty of tools designed to efficiently capture consumer attention. But with overflowing inboxes and ad fatigue on the rise, how does one choose the right kind of text or visual for the task at hand? As the media landscape seems to overflow with new forms of media and ways…
People want things fast these days. At Blue Orchid Marketing, we’ve seen plenty of prospects unhappy with the long wait times and occasional radio silence they experienced with their previous marketing partners. And that makes sense; after all, in an age where food, rides, and other services follow your phone right to your doorstep to…
Like our phones, SMS marketing has changed over the years, but it’s still a direct, personal channel of communication, a way to cut through the digital noise and reach people concretely. Here’s the thing, though: Not everyone uses SMS to its full potential, and fewer still understand the unique advantages it provides over other marketing…
