Websites have come a long way since the early days. Now more than ever, your front-facing digital website presence can impress in a multitude of ways…and do the opposite as well. From short-form videos to well-organized tiles, there are plenty of features to optimize and pitfalls to avoid, whether you’re positioning yourself as a legal…
Good email marketing can be a delicate balancing act. Too many communications and you run the risk of “spamming” the intended recipient; too few, and your efforts might be wasted altogether. Add in the question of who should receive said emails, and things start to look quite complicated. This is where “drip” campaigns become very…
Sometimes, people really do judge a book by its cover. At least at first, anyway. And for many consumers in the process of browsing a website, the “cover,” the first thing they come into contact with, won’t be the content of the site itself. Nor will it be a blog post (as fascinating as those…
When it comes to online presence, it’s safe to say that reputation is everything. Well, almost everything. Best to avoid sweeping generalities! Semantic quibbles aside, the way your brand is recognized when a potential client encounters it affects every aspect of how they view you, from product quality and services to customer interaction and problem…
2023 is coming to a close, and a few digital marketing trends are going along with it. In their place will be a few new ones, particularly in terms of perpetually shifting SEO. Blue Orchid Marketing always has an ear to the ground and a finger on the pulse of recent trends that are showing…
Most days, social media users all over the world spend just under 2 hours on various platforms. Given those numbers and the fact that people on social media love to share and forward content, it’s no wonder why branding is high on the list of priorities when it comes to the marketing world. Still, the…
Online and elsewhere, information bombards us from every corner. Sometimes, we like it, and sometimes, we don’t, but it shouldn’t be hard to tell the difference between genuine, authentic advertising and aggressive spamming. Unfortunately, the rise of automated bots, impersonal services driven purely by volume, and straight-up scammers have made it much harder for marketers…
Well, we made it: The end of the year is almost here. With that in mind, it’s the perfect time to take stock of all the ups and downs that we’ve witnessed in the world of social media. As you no doubt know, social media plays a vital role in digital marketing services. But beyond…
You’ve heard the saying before: “Change is the only constant in life.” Sometimes, it seems that this ancient maxim was coined to describe marketing in our very modern era. After all, trends are always shifting as the preferred mediums for advertising adapt; where the audiences go, marketers are sure to follow. How’s one to know…
Everyone’s talking about AI, yet the conversation is somewhat dystopian. Many quickly envision a Terminator-like future in which chatbots and sorting algorithms run and ruin our lives simultaneously. Still, as is often the case with emerging technology, the reality is a little more complicated. AI is a tool, albeit a powerful one. And like any…
