You’ve heard the saying before: “Change is the only constant in life.” Sometimes, it seems that this ancient maxim was coined to describe marketing in our very modern era. After all, trends are always shifting as the preferred mediums for advertising adapt; where the audiences go, marketers are sure to follow. How’s one to know…
Everyone’s talking about AI, yet the conversation is somewhat dystopian. Many quickly envision a Terminator-like future in which chatbots and sorting algorithms run and ruin our lives simultaneously. Still, as is often the case with emerging technology, the reality is a little more complicated. AI is a tool, albeit a powerful one. And like any…
It’s no secret that social media has become an essential tool for businesses that want to engage with their target demographic and expand their reach. However, many businesses mistakenly think that being successful with social media marketing simply involves creating accounts on various platforms and posting random content. There’s SO much more to it! In this…
Video marketing has become one of the most vital components of a content marketing strategy. Research reveals that nearly 90% of consumers have been convinced to purchase products and services by a marketing video. The power of video is irrefutable, and understanding these 8 trends will be crucial for staying ahead of the curve in…
Business owners all struggle with one unavoidable, very common obstacle – competitors. It’s a dog-eat-dog world out there, and as a local business, it’s vital to be the biggest dog. Competing with businesses that have been in the local SEO game for years and companies with auto-generated local listings will be tough to overcome. …
Do you have a blog and want to grow your audience, build your authority, and reach more readers? Integrating social media into your blog is one of the best ways to accomplish this and more. Today, we’re exploring some benefits of incorporating your blog into your social media and how to do it correctly. Engage…
Do you hear discussions about brand awareness marketing and wonder what the hype is? Today, we’re breaking it down for you and sharing our tips to help elevate your business’s brand awareness. A brand awareness strategy is a systematic approach to boosting the recognition and visibility of a brand within its target audience. It involves…
When it comes to social media platforms today, there’s no shortage to choose from. With approximately 200 options, some are far more popular and well-known than the rest. Identifying the social media platforms that make the most sense for your brand can be overwhelming. But the solution isn’t one-size-fits-all. Depending on your audience and what you’re…
As you know, the marketing world is full of uncertainties. But there are some social media trends you can depend on during the next 12 months. So, let’s dive into some that are most likely to have an impact on your business. Video marketing will continue to dominate. For years, you’ve probably heard that video…
Are You Making These Hashtag Mistakes? As business owners, we all appreciate how TikTok provides valuable features for entrepreneurs and its users to promote their brands and enjoy considerable visibility. And hashtags are one of those great features that help business owners get discovered. Want to know if you’re using hashtags correctly? Read on to learn more…
