2023 is coming to a close, and a few digital marketing trends are going along with it. In their place will be a few new ones, particularly in terms of perpetually shifting SEO. Blue Orchid Marketing always has an ear to the ground and a finger on the pulse of recent trends that are showing…
Most days, social media users all over the world spend just under 2 hours on various platforms. Given those numbers and the fact that people on social media love to share and forward content, it’s no wonder why branding is high on the list of priorities when it comes to the marketing world. Still, the…
Well, we made it: The end of the year is almost here. With that in mind, it’s the perfect time to take stock of all the ups and downs that we’ve witnessed in the world of social media. As you no doubt know, social media plays a vital role in digital marketing services. But beyond…
Everyone’s talking about AI, yet the conversation is somewhat dystopian. Many quickly envision a Terminator-like future in which chatbots and sorting algorithms run and ruin our lives simultaneously. Still, as is often the case with emerging technology, the reality is a little more complicated. AI is a tool, albeit a powerful one. And like any…
Preparing to share your email marketing campaign with customers can be exciting. But, once you’ve hit the “send” button, the message is out of your hands. And for many, relinquishing control can let anxiety creep in. This is referred to as ‘send anxiety.’ So, in today’s post, we’re sharing our five top tips to help…
Video marketing has become one of the most vital components of a content marketing strategy. Research reveals that nearly 90% of consumers have been convinced to purchase products and services by a marketing video. The power of video is irrefutable, and understanding these 8 trends will be crucial for staying ahead of the curve in…
Business owners all struggle with one unavoidable, very common obstacle – competitors. It’s a dog-eat-dog world out there, and as a local business, it’s vital to be the biggest dog. Competing with businesses that have been in the local SEO game for years and companies with auto-generated local listings will be tough to overcome. …
PPC advertising offers an effective way for businesses to advance their growth strategy. It provides great results when properly planned and executed. If you’ve attempted to run PPC ads yourself, you already know it’s challenging to manage and, in some cases, rather expensive. So, in today’s post, we’re sharing tips and tricks to optimize your…
Although it has existed for some time, many small and medium-sized businesses still don’t understand the benefits of Business Listing Management services. From a small business owner’s perspective, it is a needless luxury. Many wonder why they would pay someone to update their address on local listings when they can do it themselves. They don’t realize…
Have you ever intently watched the trio of grey dots in the messaging window while waiting for a reply? If so, you’re already acquainted with SMS (short message service). SMS marketing is a technique that utilizes text messages to engage customers and prospects and boost sales. It’s a low-cost marketing channel with a good ROI,…
