Ranking well on local SEO can be challenging, but when nearly 30% of local searches end with a purchase, it’s surely worth putting in some hard work. Luckily, local SEO gets easier when you’ve got all the basics in place, and this 9-point list will help you accomplish that. With the steps in this list, you’ll be…
With two billion active users on Facebook every day, it is home to some of the most popular digital marketing spaces in the world. From international brands to local companies, businesses large and small are turning to Facebook to reach consumers. But Facebook’s popularity can be a double-edged sword. While its audience is there, businesses have…
Your practice website is the online equivalent of a waiting room. And because first impressions are made here, it’s important to give your virtual version the same care you give your physical waiting room. Is your website organized and user-friendly? Is it informative and welcoming? Can your patients access all the relevant data? Before your…
While running Google Ads is an exceptionally effective way for you to get out in front of your target market, it is also an extremely complicated platform with more moving parts than most realize. A question I’m often asked by our Google Ads clients is “why doesn’t my ad show up when I search for my keywords?”…
Have you ever agonized over whether you can use a sassy emoji in a message to your boss or worried over the placement of an exclamation point? If so, you’ve faced the importance of email messaging in the modern marketplace. What’s even more critical than a message to a colleague is the follow-up and nurture…
There’s no need to invest money and time to create a good-looking website if your customers can’t locate it when conducting research. But how can you make your website stand out on the vast Internet Search engine optimization (SEO) helps customers find your site when searching on Google, Yahoo, and Bing. By developing your site…
Like everything else, the video marketing industry is changing rapidly. With videos becoming more popular, more people are watching them than ever before. And with hundreds of hours of video being loaded on YouTube every minute, users are giving marketers and companies a vast amount of data to organize as they try to determine what…
As you know, the marketing world is full of uncertainties. But there are some social media trends you can depend on during the next 12 months. So, let’s dive into some that are most likely to have an impact on your business. Video marketing will continue to dominate. For years, you’ve probably heard that video…
As a marketer, you already know that the key to an effective blogging strategy is to stay on top of the latest trends. But that can be challenging if you have numerous different platforms to manage. To help, today we’re sharing 5 successful blogging trends you should utilize in the coming year. Interactive Content: These…
Because the digital world is ever-changing, your marketing strategy needs some fine-tuning so your business can prosper in 2023. Today we’re sharing 7 digital marketing resolutions for a successful and happy 2023. Crafting a well-thought-out plan is your first step to making next year your best one yet. Let’s get started with some simple but…
