As a business owner, you probably already know that email marketing is one of the best ways to communicate directly with your audience. You can build and nurture relationships to foster loyalty. It’s also an effective way to increase leads, execute large campaigns, and generate traffic to your website. With all the benefits your company…
Whether you’re opening a new business or already own a business, your website is crucial to your rebranding or growth. Are you hesitant to work with a web designer because it costs more than creating it yourself? Today Blue Orchid Marketing is going to show you how investing in a professional website designer can save…
Ranking well on local SEO can be challenging, but when nearly 30% of local searches end with a purchase, it’s surely worth putting in some hard work. Luckily, local SEO gets easier when you’ve got all the basics in place, and this 9-point list will help you accomplish that. With the steps in this list, you’ll be…
With two billion active users on Facebook every day, it is home to some of the most popular digital marketing spaces in the world. From international brands to local companies, businesses large and small are turning to Facebook to reach consumers. But Facebook’s popularity can be a double-edged sword. While its audience is there, businesses have…
Your practice website is the online equivalent of a waiting room. And because first impressions are made here, it’s important to give your virtual version the same care you give your physical waiting room. Is your website organized and user-friendly? Is it informative and welcoming? Can your patients access all the relevant data? Before your…
While running Google Ads is an exceptionally effective way for you to get out in front of your target market, it is also an extremely complicated platform with more moving parts than most realize. A question I’m often asked by our Google Ads clients is “why doesn’t my ad show up when I search for my keywords?”…
Have you ever agonized over whether you can use a sassy emoji in a message to your boss or worried over the placement of an exclamation point? If so, you’ve faced the importance of email messaging in the modern marketplace. What’s even more critical than a message to a colleague is the follow-up and nurture…
There’s no need to invest money and time to create a good-looking website if your customers can’t locate it when conducting research. But how can you make your website stand out on the vast Internet Search engine optimization (SEO) helps customers find your site when searching on Google, Yahoo, and Bing. By developing your site…
Back in January 1996, Bill Gates wrote an essay titled “Content is King,” which he published on the Microsoft website. To quote him, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” He sure was right about that! And with all the…
Like everything else, the video marketing industry is changing rapidly. With videos becoming more popular, more people are watching them than ever before. And with hundreds of hours of video being loaded on YouTube every minute, users are giving marketers and companies a vast amount of data to organize as they try to determine what…
