There are over 4.5 billion people in the world who use email marketing in their businesses. And approximately 80% of businesses utilize it as their main customer acquisition and retention strategy. With so many businesses utilizing this tool, it’s not surprising that hackers are so interested in it. Scammers use malicious links, unsolicited emails, and other tactics…
What do scrunchies, flared jeans, and direct mail campaigns have in common? They’re all making a strong comeback! Just like fashion trends, marketing trends often experience a resurgence. With the popularity of online marketing, email, and social media, direct mail’s status as a preferred marketing tool dropped off somewhat. But as audiences get tired of…
Google is known for its algorithms and for trying to keep things fair among its users. But as a business fighting for rankings, everything is not fair in a digital war. So, it’s important to rank higher in online searches to see your product, service, and content. Today, we’re sharing some creative strategies to elevate…
Content marketing is essential to sending traffic to your website, directing customers through the sales funnel, increasing sales, and verifying you as an expert in your field. But without an effective content marketing strategy, you could devote more funds to your campaign with minimal returns. If you’re not receiving the expected ROI from your content…
Every business has a story to tell, and it should tell it to as many people as possible. Telling your company’s story creates a connection between the company and its customers and prospects.
Consumer expectations have changed shopping habits and increased the technological abilities of brands. Today’s customers demand customized service and stellar experiences that they’ll remember.
